Sold Over Asking in a Narrow Market — Here's How

When inventory rises and buyers get selective, the window to sell well narrows — sometimes to weeks rather than months. This Shoreacres home was competing in exactly that environment. I built the strategy around capturing the right buyers at the right moment, with everything in place before the window opened.

What we did:

• Priced with precision based on current comparables and real buyer activity — not where the market had been
• Staged the home to ensure every space photographed beautifully and felt immediately livable in person
• Identified the right buyer pool — downsizers seeking quality and low-maintenance comfort, and families wanting a finished move-in ready home in South Burlington's most established neighbourhood
• Crafted the marketing to speak directly to that buyer — every word, every image, and every touchpoint designed to resonate with the right person before they ever walked through the door
• Positioned the home as a rare turnkey offering in Shoreacres — a neighbourhood where move-in ready homes at this level rarely come available
• Launched with everything decided in advance — timing, pricing, presentation, and marketing all aligned before the sign went up

Outcome:

• Sold over asking within the launch window

POSITIONING STORY

Purposefully Updated Raised Bungalow in Shoreacres

Some homes sell a lifestyle. This one delivered it.

This Shoreacres home had been improved over many years by owners who updated for themselves — not for a listing. The result was a home that showed its quality the moment you walked in. Solid wood interior doors, custom floor-to-ceiling cabinetry, heated floors in the primary ensuite and lower bath, a renovated primary suite that felt more boutique hotel than subdivision, and a backyard that took years to become what it is — a private saltwater pool, multi-zone interlock stone patio, and mature privacy landscaping that cannot be installed overnight.

The challenge was a market where the window to sell well had narrowed significantly. Buyers had more choices, more time, and higher standards. The homes getting skipped were the ones that were almost ready. The homes selling were the ones that weren't — and they were selling in the first two weeks or not at all.

We built the strategy around that window. Priced to reflect current market reality. Staged and presented to make the value immediately visible. We launched at the right moment with a plan that had been decided well in advance. Every touchpoint — staging, photography, copy, digital marketing, and in-person presentation — told the same story consistently and spoke directly to the right buyer.

The result was a sale over asking within the launch window. Not luck. A plan executed on time.

Want a similar outcome? I'll map your pricing, prep, and timing in one clear plan.