“If you’re planning to sell your Burlington home, the goal is simple: create demand early and protect your leverage through negotiation.”
What “positioning” means (and why it matters)
Most listings get uploaded. I build a launch.
Positioning is how we control the three levers that shape your result:
- Price — Attract the strongest buyer pool early and protect your leverage.
- Presentation — Make buyers feel “this is the one” the moment they see it.
- Promotion — Create urgency with a targeted launch plan, not random visibility.
What I do to market your home
1) Strategy walkthrough (so we don’t miss what matters)
We walk through your home together and create a clear plan:
◆ What to improve (and what to ignore)
◆ What to simplify for stronger photos and showings
◆ What to highlight to the right buyer pool
◆ A realistic timeline that fits your move
You’ll know exactly what we’re doing and why—before we ever hit the market.
3) Preparation that helps buyers say “yes” faster
Buyers decide quickly—and they pay more when they feel confident.
Your prep plan can include:
◆ Declutter + show-ready checklist
◆ Staging guidance (light, partial, or full plan depending on the home)
◆ High-ROI tweaks that improve first impressions (without over-spending)
◆ A “day-of-launch” checklist so you’re never scrambling
5) Launch + exposure (MLS and beyond)
MLS matters because it distributes your listing widely and alerts the agent community.
But exposure alone isn’t the goal—the goal is the right buyer seeing the right story at the right time.
Your launch plan can include:
◆ MLS + major platforms distribution
◆ Detail sheet / property highlights
◆ Promotion across social channels
◆ Targeted digital advertising (where it’s the right fit)
◆ Open houses when they add value (with a feedback loop after)
Your marketing assets (what you actually get)
Here’s what your sale can include (based on your home and strategy):
◆ Professional photography
◆ Video walkthrough + social cut-downs
◆ Compelling listing description + feature highlights
◆ MLS distribution + syndication
◆ Agent network sharing + outreach
◆ Social media marketing plan
◆ Targeted digital ads (when appropriate)
◆ Showing plan + feedback reporting
◆ Open house strategy (when it supports positioning)
◆ Offer strategy + negotiation plan
◆ Condition management + closing coordination
Selling should feel clear—not chaotic
You’ll always know:
◆ What’s happening
◆ What’s next
◆ What matters most right now
Direct communication, honest advice, and a plan you can trust.
Featured Results
FAQ
Do you help with staging?
Yes. Sometimes it’s strategic edits, sometimes it’s a full staging plan. The goal is always the same: make buyers feel confident and emotionally connected.
How do we decide the list price?
With a data-driven pricing strategy based on sold and active comparables in your micro-market—not online estimates.
What if I’m not ready to list yet?
That’s common. I’ll build a prep timeline so you can move in phases without feeling overwhelmed.
Do you do open houses?
When it supports your positioning and demand. We’ll choose the right approach for your property, location, and buyer pool.
Ready for a smart sale plan?
If you’re even thinking about selling, let’s map out the best path forward. No pressure—just a clear plan and honest guidance.
I help Burlington and surrounding community homeowners sell with a clear plan and strong positioning—in all kinds of markets.