Downsizer Strategy

Turnkey, redesigned, and walkable—positioned to attract downsizers and lifestyle-first buyers who value convenience without compromise.

This sold example showcases how clear positioning can elevate a listing—especially when the home truly delivers lifestyle, quality, and flexibility. Redesigned by Michael DeJong and renovated inside and out, this downtown Burlington bungalow was marketed as a rare “turnkey” opportunity: modern systems, refined finishes, and main-floor convenience without compromise.

The story was built around what the right buyer cares about most—confidence in the upgrades and ease of day-to-day living. From the bright, contemporary kitchen and vaulted living space to the private outdoor deck, every detail supported a simple message: move in and enjoy. The primary suite offered true next-chapter comfort with spa-inspired finishes and smart functionality, while the separate guest suite created flexibility for professionals, family visits, or work-from-home needs.

Just as important, the lifestyle location was framed clearly and calmly: steps to Burlington’s waterfront, trails, dining, arts, and the downtown core—with GO access and major highways minutes away. The result was a listing that didn’t just describe features—it made the value easy to understand, easy to trust, and easy to say yes to.